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Keynote Theatre 2 LAEMRG is a multi-award winning company whose digital marketing services make their clients millions. Founder
and CEO, Allen Ashouri, wrote the book on digital marketing. The best-selling “Powerhouse Websites” serves
as an international standard and essential reading for anyone in business. In his keynote presentation, Allen
will share real-life strategies his company uses to help businesses tap into new revenue streams and increase
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Keynote Theatre 2 LA
I’ll talk through 3 categories, that marketers should prioritize as they try to win in an ever-evolving (and increasingly competitive) landscape. We will cover on the importance of establishing a sound measurement/attribution methodology, building a test plan for success (to ensure you’re optimizing your marketing strategies to win), and ensuring you’re always innovating to leverage the most cutting-edge tools to drive success.
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Keynote Theatre 2 LAWhat happens when your customers start ignoring the search results pages in Google/Bing and start asking ChatGPT or Claude for a single answer. What are the implications of the AI explosion to B2B marketers?
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Keynote Theatre 2 LA
Everyone wants to scale. But to most, it’s a game of “guess and check.”
Here’s why: No one builds a house without a blueprint. But most do the equivalent in business. This is why brand development matters, and brand clarity matters more. Without it, you’re just guessing.
Learn to leverage your brand, and watch how much easier everything gets.
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Keynote Theatre 2 LA
In today’s evolving landscape, trust is crucial for B2B marketing, yet organizations undervalue it. As platforms like TikTok redefine content and connection, traditional, jargon-heavy sales approach has become outdated. B2B brands must move beyond standard informational content and adopt a more human-centered storytelling strategy. This keynote offers advanced tactics for modernized B2B content, navigating LinkedIn’s algorithm shifts, and blending thought-leadership with entertainment to ensure continued relevance and impact.
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Theatre 7 LA
AI will not replace businesses; businesses with AI will replace businesses without. For the first time ever, your data can literally talk to you. No longer are sophisticated data science tools only available to large organizations. This seminar will demystify what AI is, what it is not, and where it is heading. Arm yourself with knowledge and powerful new technologies so that you can emerge as a market leader.
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Theatre 7 LA
This seminar will provide practical tax, accounting and business insights that can help improve any Company’s performance and ultimately, the bottom line.
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Theatre 7 LAElevate your brand by effective use of promo! Well-crafted branded merch makes your advertising tangible and gets your brand into the daily lives of your audience, generating brand impressions over the course of months and years. Learn how deepen your brand’s relationship with customers and prospects through promotional campaigns by pairing the right products, with the right design, and the right experience!
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Theatre 7 LA
This presentation, "Email Marketing Strategies for Success," offers comprehensive insights into effective email marketing for all types of businesses. It covers fundamental tips, segmentation, automation, and advanced personalization using data. Additionally, it addresses the controversial topic of cold B2B emails, providing best practices and ethical considerations. Attendees will learn how to craft compelling emails, measure success, and stay ahead of future trends to drive meaningful results.
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Theatre 7 LA
EMRG is a multi-award winning company whose digital marketing services make their clients millions. Founder and CEO, Allen Ashouri, wrote the book on digital marketing. The best-selling “Powerhouse Websites” serves as an international standard and essential reading for anyone in business. In his keynote presentation, Allen will share real-life strategies his company uses to help businesses tap into new revenue streams and increase profits.
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Theatre 7 LADiscover how individuals & businesses can thrive in the AI era with our ‘human-in-the-loop’ approach. This seminar will guide you in cutting through the noise of overhyped solutions, identifying sustainable AI patterns, and integrating human expertise into AI implementation. Join us to learn actionable steps to make informed decisions, enhance productivity, and maintain the human element that defines your brand.
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Theatre 7 LA
Explore how automating inbound calls with an AI receptionist can reduce missed leads, provide 24/7 availability, and improve appointment reminders. Discover how this technology answers common questions and offers a better booking and rescheduling experience for customers, helping businesses enhance efficiency and customer satisfaction.
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Theatre 7 LAUnlock Generative AI's power in your daily life and work. This presentation demystifies AI, exploring its
history and practical uses. Learn to effectively use AI tools, craft better prompts, and integrate AI into your
workflow. Boost productivity, enhance creativity, and prepare for an AI-driven future.
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Theatre 8 LA
Acknowledging the journey that has taken me down this path. Sharing learnings, tools, and gratitude.
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Theatre 8 LA
This workshop aims to empower local business owners by teaching them to audit their online presence without needing technical knowledge or paid tools. It offers actionable insights and expert advice to transform your online presence into a growth engine. The workshop also equips participants to work effectively with agencies, ensuring accountability and maximizing marketing dollars. Ines will provide exclusive downloadable resources and offer a limited number of free strategy sessions for businesses ready for the next level.
About the Speaker: www.InesNasri.com
About the agency: www.WebPower.digital -
Theatre 8 LAEven the most customer-satisfaction-focused businesses may face pushback from customers. Michael Podolsky explores strategic ways to turn negative reviews into powerful opportunities for growth. Join him to redefine the role of negative feedback when building a brand reputation and learn why you should welcome it as a gift.
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Theatre 8 LADiscover how personal credit directly impacts your ability to build and grow business credit. This seminar explores the critical connection between personal financial health and the foundation for successful business financing. Learn strategies to enhance personal credit and leverage it to unlock better funding, improve cash flow, and scale your business. Perfect for entrepreneurs looking to take control of their financial future and build lasting business success
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Theatre 8 LA
This seminar will deliver actionable steps that marketers can take to create efficiencies across all of your creative mediums, exploring tips and tricks to build an efficient, scalable creative workflow.
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Theatre 8 LA
Explore how your input makes AI truly intelligent. Join our seminar and learn how to harness AI’s potential, streamline your work with AI Augmentation, and reclaim control over your time. Discover how AI can transform your career and company, and learn from the AI Augmentor herself, Audra Hajj.
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Theatre 8 LAIn today's fast-paced B2B landscape, producing and maintaining accurate, engaging, and up-to-date content is essential for driving growth. This seminar will delve into how automating literature creation can transform your business's approach to generating marketing materials, product catalogs, and sales documents. Join us to discover scalable solutions that improve efficiency and support your company's growth.
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Theatre 8 LAWhether you’re in startup mode or an established enterprise, we’ll explore the importance of a defined and purposeful discovery process in your brand’s development. From identity to messaging, you’ll learn how asking the “right” questions about your story, culture, product, and goals can and should drive every aspect of your brand.
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Keynote Theatre 2 LAEgo Death explores the tense relationship between content and attention, with the goal of subverting old styles of digital advertising to create brighter and more engaging campaigns regardless of industry.
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Keynote Theatre 2 LALA Galaxy & AEG’s Chief Creative & Chief Brand Officer, Will Misselbrook, will delve into how LA Galaxy and AEG enhance their brand through exceptional experiences via content creation, marketing, and ...
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Keynote Theatre 2 LA
Rachel leads the Entrepreneur Of The Year® Greater Los Angeles program, which has honored the founders of Blaze Pizza, LAFC, Riot Games, and Therabody. How did she earn this unique role? Through her personal branding! EY reached out about the position, based on her website, LinkedIn presence, and vast network. Learn how to build your personal brand and set yourself apart as a thought leader in the ever-evolving business landscape.
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Keynote Theatre 2 LAIn this session, we'll explore how a strategic content marketing approach, enhanced by AI and automation, can position your brand as a thought leader while driving lead generation. Learn to build a comprehensive B2B marketing strategy that combines strong positioning, AI-powered optimization, and content-driven engagement to achieve tangible results. Ideal for B2B marketers aiming to maximize ROI and stay competitive in the digital landscape.
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Keynote Theatre 2 LA
Even the most customer-satisfaction-focused businesses may face pushback from customers. Michael Podolsky explores strategic ways to turn negative reviews into powerful opportunities for growth. Join him to redefine the role of negative feedback when building a brand reputation and learn why you should welcome it as a gift.
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Keynote Theatre 2 LAWe will review the pros vs cons of marketing to big enterprises, and how your Team should prioritize & maximize its marketing budget.
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Theatre 7 LA
Learn about a cohesive marketing strategy that achieves results through consistency in messaging, style, look, and feel. Why do you pay more for a pair of Nike’s or that Starbucks coffee, because of brand perception, learn how those tactics can work for you.
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Theatre 7 LA
Join us for "The AI Marketing Revolution: Strategies for Success," a 30-minute seminar designed to explore cutting-edge AI tools transforming marketing. Discover actionable strategies you can start using today to enhance customer engagement, streamline campaigns, and drive growth. Explore real world case studies and understand how AI can revolutionize your marketing approach. Perfect for marketers and business owners aiming to stay ahead in an ever-evolving digital landscape.
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Theatre 7 LA
Discover the future of B2B visibility in "SEO to GEO: Dominating Generative AI Search Rankings for B2B."
Based on research of 1000+ West Coast B2B companies, learn strategies from mid-sized businesses already topping AI-generated rankings. Gain actionable insights to elevate your company's presence in the AI-driven search landscape.
At the end of the seminar, receive your current ChatGPT search rankings along with a personalized website audit on 40+ factors impacting Gen AI search performance.
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Theatre 7 LA
The promotional product industry often produces waste due to minimum order quantities that result in excess or unused items. This can lead to increased environmental impact and wasted resources. This presentation will discuss alternatives to the current model to increase sustainability in the industry.
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Theatre 7 LA
GenAI has taken over the world – and yet there are so many limitations to its use. AI-generated images are easily spotted and depreciate your brand value, AI-generated copy is often generic and inauthentic, AI-produced content hallucinates. How can a business owner entrust its marketing and sales stack to such unreliable technology? This seminar summarizes key use cases ripe for AI transformation – which you can adopt today.
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Theatre 7 LALearn how AI can transform your business. You’ll see how adopting AI isn’t just a trend, but a way to boost
productivity, spark creativity, and solve real problems. Let’s explore how you can make AI work for your business
today.
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Theatre 8 LA
Explore how your input makes AI truly intelligent. Join our seminar and learn how to harness AI’s potential, streamline your work with AI Augmentation, and reclaim control over your time. Discover how AI can transform your career and company, and learn from the AI Augmentor herself, Audra Hajj.
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Theatre 8 LA
This engaging presentation explores how Conversational AI chatbots are revolutionizing business operations.
Led by digital marketing veteran Wolf Krammel and introduced by entrepreneur Mark Alouf, the
talk will demystify AI technology and showcase its practical applications. Attendees will discover
how AI chatbots streamline customer service, boost sales, and increase operational efficiency.Through compelling examples and pre-recorded snippets, we'll illustrate how businesses can
leverage this technology to gain a competitive edge in today's digital landscape. -
Theatre 8 LA
Join Jana Wilkes, founder of Prosperiam, as she explores how staying grounded is crucial for business success. Discover how kindness and empathy, combined with innovative brand strategies, can elevate mission-driven brands. Learn from Jana's extensive experience across diverse industries, from global campaigns to boutique projects, and gain practical insights on intuition, resilience, and forging meaningful connections. Perfect for entrepreneurs seeking impactful growth and positive change.
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Theatre 8 LA
With email’s vast messaging options, it’s easy to forget the critical foundations of good email marketing. InboxArmy’s Scott Cohen will discuss the important “firsts” in a customer relationship in this session. A good primer for some and a reminder for others, this session will have you take a deep breath and re-focus on building and optimizing “first” programs that earn revenue and customer loyalty.
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Theatre 8 LAIn the ever-shifting landscape of business, where waves of uncertainty crash against the shore, marketing professionals find themselves at a crossroads. The global economy, influenced by inflation, geopolitical tensions, and technological disruptions, demands nimble strategies. Marketers who listen, adapt, and invest wisely will emerge stronger and produce more qualified leads. So, lean into the curves, communicate purpose, and accelerate out of uncertainty.
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