Scaling hinges on two things: your revenue engine (the slingshot), and your brand (the longevity). 

Here’s the thing about slingshots: without something to catch the rock, it falls. Yahoo. Ebay. MySpace. All had remarkable momentum, but were so soon replaced by Google, Amazon, and Facebook. Just like that.

And then there’s Apple. Nike. Red Bull. Ever wonder what makes them different? The strength of their brand – the silent, but ultimately more influential, referee. That’s why they endure and define the gold standard. 

Your brand is not your logo, your colors, or your website. They are the expression of it. 

Your brand is your business identity – who and what you are. Your center of gravity. The blueprint that drives every business decision you make. 

Knowing this, you may as well build it right. Because without it, you’re just guessing. 

Learn how in this keynote.