GenAI has taken over the world – and yet there are so many limitations to its use. AI-generated images are easily spotted and depreciate your brand value, AI-generated copy is often generic and inauthentic, AI-produced content contains hallucinations too often to be useful. How can a business owner entrust its marketing and sales stack to such unreliable technology?

A comprehensive heatmap of marketing and sales use cases breaks down 3 horizons of AI transformation: what business owners can adopt today, what they will be able to adopt in next 2-3 years, what is indefinitely postponed.

For those use cases that are ripe for immediate AI adoption, we will discuss best practices and guardrails that mitigate GenAI shortcomings, and talk about the immediate next steps that business owners can undertake in their AI journey.

You will leave this seminar with a clear understand of what AI can do for you, how to defend yourself against its shortcomings, and how to get started in adopting AI for your immediate marketing and sales needs.