Kirsten Ludwig
Founder,
IN GOOD CO
Investor, mama and living former circus staff housing
The short of it:
I help brands to identify how they can show up Times I’ve really had fun:
- Shaping a small liquor brand into a game-changing, Soho House-beloved household name
- Re-emerging with a cult fave cannabis brand ready for a changed marketplace
- Codifying the specialness of a menswear brand in hypergrowth Prior to IGC:
- I lived brand side, growing some of the largest retailers into who they are today
- Was resident optimist and leadership steering an agency that sold to WPP
- Ran a photography agency, representing talent that left me speechless