The Rebrand

GET BRAND CLARITY
Because it drives every business decision you make. Without it, you're just guessing.
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The rebrand happened by accident. A chance coffee shop encounter led me, Jess Lewis, to a party for a former E&Y Entrepreneur of the Year and #1 New York Times bestselling author. I told him his start-up had an identity crisis. He asked me to fix it. Here we are.

The Rebrand is a brand development studio that exists to build brand architecture and narrative strategy. We cast visions, define positioning, craft the perfect marketing messaging, goal structure, audience strategy, and blueprint to take you from where you are to where you want to be.

We’ve worked with award-winning entrepreneurs with $1B in exits, global giants like Meta and Netflix, former Olympians, marketers behind Katy Perry, start-ups, SMBs, and almost everyone else.

Here’s what we’ve learned. No one builds a house without a blueprint. But most do the equivalent in business.

This is why brand development matters, and brand clarity matters more. It's your center of gravity that drives every business decision you make. Without it, you're just guessing 

It’s the work that kills the confusion, casualty money, and trial & error. Work that allows you to know exactly how to build, and express yourself in the world.

This is what makes Apple ‘Apple,’ Nike ‘Nike,’ and Red Bull ‘Red Bull.’ The difference you can’t see, but you feel. 

We're looking forward to meeting you.

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Over my 22-year career, I've built brands for over 50 brands, and led disruptive campaigns for Meta, Netflix, and international blockbusters. At Meta, I helped drive the 2021 rebrand, their first Olympics sponsorship, and the 2020 voter drive registering 4.4M voters. I've launched Facebook Watch and Netflix Originals globally, and took in 50% of marketing revenue + drove a 600% membership increase for Arts Centre Melbourne in a single year.


I've launched monetization engines for new tech products, built partnerships with top media outlets, and co-produced an original musical with Whoopi Goldberg