Appier

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe, and the U.S. and is listed on the Tokyo Stock Exchange’s Prime Market(Ticker number: 4180). Visit www.appier.com for more information.

Our Vision: Making AI Easy by Making Software Intelligent

• At Appier, everything starts with a dream of making AI easy. To truly make an impact, we aim to democratize AI, ensuring businesses of all sizes can harness its power for digital transformation. We envision a future where all software is inherently intelligent, enabling precise, automated, and proactive decision-making through AI-driven technology.

Our Mission: Turning AI into ROI by Making Software Intelligent

• Our mission, "Turning AI into ROI by Making Software Intelligent," underscores our commitment to delivering tangible business value through AI. At Appier, we drive digital transformation by embedding AI intelligence into software, empowering our customers to make data-driven decisions that fuel efficiency, innovation, and growth. 

• By turning AI into actionable insights, we help businesses unlock new opportunities, optimize operations, and achieve a measurable return on investment, reinforcing the true value of AI in today's competitive landscape.

Appier Solutions

• Appier offers a comprehensive suite of AI-powered SaaS solutions spanning Advertising, Personalization, and Data-Driven Analytics. We empower brands to tackle business challenges at every stage of the user journey—from acquisition and retention to engagement and insight generation—delivering measurable results. 

• Trusted by over 1,700 global brands and agencies, Appier's ROI-focused solutions consistently drive growth and success for our customers, helping them achieve superior results in an increasingly competitive market.

Key strengths

• Appier sets itself apart with a unique competitive edge by integrating decision-making AI with generative AI to transform advertising and marketing. As a leader in the AI stack’s application layer, Appier's strengths lie in its formidable data moat, innovative algorithms, and deep domain expertise. These strategic advantages enable us to continuously evolve and refine our product offerings, keeping our AI solutions at the cutting edge of technology. Our solutions are adaptable across a wide range of industries and markets, consistently delivering sustainable returns on investment for our customers.

GenAI innovation and investment 

• Appier has innovated its products with GenAI capabilities across various directions to empower business growth. These include leveraging AI as an ROI driver, facilitating interaction by utilizing AI as the new UI, and boosting productivity through no-code, AI-enabled software. Internally, Appier strives to become a true AI-driven organization by integrating AI as a key driver in product development, improving customer management, and streamlining the operation process by standardizing workflows. 

• Appier also continually invests in generative AI (GenAI) and has made technological breakthroughs with its pioneering work, such as inventing a framework for multiple Large Language Model (LLM) collaboration, incorporating real-time feedback data training to streamline processing capabilities and shorten the learning cycle, featuring self-reflection capabilities to seek human clarification and ensure more accurate answers. These strategic innovations reinforce Appier's leadership in AI and solidify its position as a frontrunner in the AI industry. Visit www.appier.com/en/press-media for more information.