Digital marketing is one of the world's most influential tools within the business industry. So, of course it is important that you utilize these no matter your business size. Digital marketing can make or break your business so it’s important to invest some time into researching and understanding trends of the marketing world and how you can use these to your advantage. 

Digital marketing strategies

• Search Engine Marketing: SEM promotes a website by boosting its visibility on various search engines. It’s one of the most popular forms of marketing and used by all the major companies online so as a small business you should utilise this strategy.

• Social Media Marketing: 97% of all online customers access social media at least once per month. Social media marketing is used to connect you with your target market and build your brand, increase sales and drive website traffic. 

• Content Marketing: Another popular options amongst small business owners. It is crucial to add a blog section to your website for sharing helpful information with your customers. 

• Personalized Email Marketing: Email marketing is the number 1 tool for increasing sales. 37% of brands actively increase their email marketing budget because they see growing returns. You can also personalize your email marketing by sending targeted emails to customers to promote or inform them of a new product or service similar to one they bought in the past. 

• Affiliate Marketing: A popular marketing strategy for the more established brands. Affiliate marketing is essentially an external company / employee who will market and sell your products for you. 

Tips for digital marketing success

• Create a striking website: A great website is crucial for a successful business. You will need to make sure you provide a clear description of your business and branding. 

• Publish high-quality content: Content is one of the most important steps to take when it comes to digital marketing as it engages your audience, ranks higher on search engines and fuels inbound marketing. Some content you can produce is infographics, articles and blog posts as well as listicles. 

• Social media ads: These will boost your engagement, widen your reach, drive more traffic to your website, and increase sales. So, certainly an important consideration for your business. 

• Working with influencers / micro-influencers: Working with influencers has become increasingly popular for businesses of all sizes. Make sure you research the influencer you want to work with and  ensure their brand aligns with yours.

By utilizing these strategies and techniques in your marketing plans you guarantee a larger reach for your business. Some strategies may work better than others so focus on the ones that work best for your business.