Skip to main content
Loading

Maximizing Product Strategy for B2B and B2C Success

May 07, 2025
TBS Keynote Theater 1

In today’s competitive market, crafting a successful product strategy is key to driving both business growth and customer satisfaction. Whether you’re managing B2B or B2C products, the approach to creating value remains the same: aligning customer insights with data-driven decision-making and executing strong go-to-market strategies.

Join Abner Rosales Castillo as he walks you through the strategic elements that power high-impact products. Learn how to balance customer needs, market demands, and business objectives to deliver products that not only generate revenue but also create lasting customer relationship.

Speakers
Abner Rosales, Senior Director of Product Management Predictive Analytics - Experian