Marketing is no longer just about creativity and branding; it is a shift from traditional one-way communication to real-time customer engagement across various channels. With different emerging technologies, it has become more of a technology-driven discipline."The Future of Marketing: A CEO's Perspective on AI and Beyond," explores the rapidly evolving marketing landscape and the role of technology in shaping its future.

Objective:

• Insights on the transformational shift in the marketing ecosystem in the time of AI

• To explore how emerging technologies like Metaverse, Blockchain, Augmented Reality, and IoT are reshaping customer experience

• To analyse the shift in the role of CMOs from brand custodians to innovation leaders

• To inspire the present and upcoming marketing leaders about the future and equip them with the foresight needed to lead in this digital transformation era.

Key Themes:

• AI – The driving force behind the transformational shift

• How AI is leading the market toward the Result as a Service business model.

• Impact of AI-powered analytics and personalization on improved customer experience.

Role of emerging technologies in reshaping marketing:

• Metaverse – A potential virtual world for creating immersive customer experiences

• Blockchain – An enhanced and secured digital marketing space for customers with secure transactions and ad transparency.

• Augmented Reality – Creating interactive experiences by allowing customers to virtually try on products or explore brand environments.

• IoT – Utilizing smart devices to offer customized messages and offers, resulting in better customer engagement.

Technology-powered marketing – Impact on CMO’s role

• Evolution of CMOs – A shift from traditional brand management to innovation leaders

• Expanding the role of CMOs and how the marketing leaders can embrace agility, transformation, and strategic foresight.

Preparation for the future

• The future isn’t on the horizon; it’s unfolding now.

• Importance of staying ahead of trends.

Potential Takeaways:

• A deep understanding of how emerging technologies are transforming marketing trends.

• A thorough insight into how technology is revolutionizing the future marketing model to Result as a Service.

• Actionable strategies for CMOs and other marketing leaders to embrace technology and stay ahead of trends.

• Food for thought: Whether you, as a leader, will shape the future or merely follow it?