Too often, businesses invest time and resources into solving the wrong problems—leading to wasted effort, frustrated employees, and missed opportunities for real innovation. In this keynote, we’ll explore how strategic development and design thinking work together to help businesses focus on the right problems to solve.

We’ll break down:

• How to identify high-impact problems that align with business goals

• The "Problem Framing Formula" to ensure your team is solving the root cause, not just symptoms

• The power of customer-centric design thinking in driving innovative solutions

• How to use strategic prioritization to align problem-solving efforts with long-term success

Attendees will walk away with a framework to assess, prioritize, and tackle challenges more effectively—equipping them with a repeatable approach to solving problems that truly provide meaningful change.