Rachel Russell leads the Entrepreneur Of The Year® Greater Los Angeles program, which has honored CEOs and Founders from Blaze Pizza, LAFC, Riot Games, Therabody, and many more. How did she find herself in this unique role? Through her personal branding! An EY recruiter reached out about the position, based on her website, LinkedIn presence, and vast network. Learn how to build your personal brand and set yourself apart as a thought leader in the ever-evolving business landscape.