With B2B customers being B2C consumers in their everyday lives, they now expect the same experience in their business dealings as they do when shopping for clothes or home goods. This is the year to amplify your CX or risk losing customers and business effectiveness moving forward. 

In this session, we will look at what is driving rising B2B expectations, how to meet customers with relevant and impactful interactions, how to know if your CX is working, and which current B2C CX trends could be in line for B2B moving forward. Attendees will leave with actionable strategies for enhancing their experiences and a maturity model to track their growth.